Having a company requires from an entrepreneur to keep control over various aspects. Not only is it necessary to care about proper finances in order inter alia the production, but also he needs to think about how would the products be transferred to the buyers. This is called distribution and these days an innovation that has changed a lot this area is Direct Store Delivery. This alternative is very interesting for many companies, because it allows manufacturers to sell products directly to the point of sales. Consequently, due to choosing this alternative plenty savings might be generated as the distribution costs are minimized. Nevertheless, we are recommended to not forget here that in the reality it isn’t as simple as it might be shown here.