Packaging is one of the areas in which the graphic designer has to handle the complicated issues that are usually taken by the development of promotion: in this area, the box was established, directly supplied by the paper industry, on a careful investigation market and the identification of customer sectors.

Actually, the wish to express the product has been increasingly felt, by providing it – thanks to the package – a character capable of expressing its function and value to the customer.

If a packaging is willing to emerge, particularly if it is bind to a consumer product, it must surely differ from the others belonging to the same merchandise. This is possible if the packaging is characterized by a powerful identity, and this effect can exclusively be accomplished through mindful promotion of the corporate appearance. Satisfying pharmaceutical packaging is the arrangement between the image of the product and the image of the firm: if it is well-studied, it improves the product and strengthens the image of the brand and the firm. In fact, one of the issues of identification of a firm is also that of the constancy of the image and of its design, and how to keep them constant over time wIThout giving up the unavoidable updates.

Part of this task is entrusted to the packaging, which needs to be reviewed periodically to be sure it remains up to date with the market. Developments in design may seem slightest and yet they are fundamental if you want the brand to maintain its strength without getting older.