This indicates that we are recommended to keep in mind that planning the expansion process plays the most popular role in making each expansion be successful. In addition, generally regards Russian market acquiring previously presented certificate is obligatory, which has been proved on the example of different companies, which despite of great quality and attractive price of their commodities have failed to capture satisfactory market share there (important data on http://www.certificator.eu).
The reason why GOST Russia is this much crucial is that this certificate is respected among broad range of different buyers (gost certificate). Furthermore, its importance is connected with the fact of loyalty of Russian clients, who generally prefer their local goods, no matter of their standard and price. Nonetheless, product from abroad that would have gathered GOST certification is considerably more likely to make a huge career on this market that is contemporarily considered to have attractive growth potential and be relatively dangerous as well owing to the political reasons.
To sum up, we need to remember that there is a significantly rising probability that planning effectively our expansion on Russian market and including various aspects like GOST Russia would be a reasonable step towards reaching our target, which would be to make proper sales records and achieve good market share.