Having an enterprise requires from an entrepreneur to keep control over various aspects. Not only is it obligatory to care about proper finances in order for example the production, but also he needs to think about how would the commodities be sent to the buyers. This is called distribution and nowadays an innovation that has changed a lot this area is Direct Store Delivery. This solution is very interesting for plenty companies, because it allows manufacturers to sell goods directly to the point of sales. As a result, due to choosing this solution a lot of savings might be generated as the distribution costs are minimized. On the other side, we are recommended to not forget here that in the reality it isn’t as simple as it may be shown here.