It is proved by the fact that, First of all, distributors have great experience and knowledge of the market. That’s the reason why, they have a substantial potential that is pretty helpful in making a product of a quite unknown company be farther accessible. Moreover, we ought to also remember that distributing requires many diverse skills such as negotiating and thinking in the long-term, which also is related to a requirement of running a distribution department in our enterprise.
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Nevertheless, it may be pretty dangerous for the distributors, which can be interested a lot in slowing its improvement. It is proved by the fact that it offers an occasion to bypass distribution centers, which is certainly recommended from economical point of view. That’s the reason why, this alternative is already used for example in topics such as food, beverage, oil&gas etc.
To conclude, as we may observe the history of development of miscellaneous innovations in logistics, we may rapidly find out that the trends develop pretty rapidly. Therefore, we are recommended to not forget that introducing Direct Store Delivery sooner than our competitors might be a recommendable move for the future and help us gain satisfactory market share very rapidly.